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Meg Cheese

Background

MEG CHEESE want to increase their brand awareness and engagement of one of their best cheese product. Their main objectives was to introduce the Cheddar Slice cheese that can be applied to any form easily (Lipat/ Gulung)

Campaign Strategy

We create “caraserumakankeju” competition to share their fun way of eating cheese and using MEGUMI character on edible stickers to

To trigger this campaign, we collaborate with Brand Ambassador, foodies and culinary influencer, to show their fun style of eating cheese and make this competition into conversation in social media

Result

At the end, this campaign has gain 12 million unique reach and 200.000 engagement on FB and Instagram and more